NFL and American Cancer Society Team Up For ‘A Crucial Catch’

As the nation marks the annual National Breast Cancer Awareness Month this October, the American Cancer Society is joining the National Football League (NFL) and its owners and players with a breast cancer screening campaign, called “A Crucial Catch: Annual Screening Saves Lives.” This campaign reminds women 40 and older about the importance of getting a mammogram and clinical breast exam every year to find breast cancer in its earliest, most treatable stage.

Throughout October, NFL games will feature team owners, players, coaches and officials wearing pink game apparel to raise awareness for the campaign. Apparel worn at games by players and coaches and special footballs and pink coins will be auctioned off at NFL Auction, with proceeds benefitting the American Cancer Society and team charities.

This campaign also involves participation from Society volunteers and breast cancer survivors on a local level with the American Cancer Society Making Strides Against Breast Cancer® walk. This non-competitive event unites entire communities to celebrate breast cancer survivors, educate people about how to reduce their breast cancer risk or find the disease early, and raise funds to help fight the disease.

Additionally, the Society’s advocacy affiliate, the American Cancer Society Cancer Action Network (ACS CAN), is participating in the Crucial Catch campaign by encouraging Congress to allocate more funding for cancer research, which will lead to a better understanding of breast cancer, the importance of early detection and treatment, as well as patient care. As Congress determines cancer research funding, ACS CAN and Making Strides Against Breast Cancer advocates are asking elected officials to use their role to make a difference and help to save more lives by maintaining and increasing funding for cancer research.

This year also marks the 20th anniversary of the National Breast and Cervical Cancer Early Detection Program (NBCCEDP), a lifesaving program that enables uninsured low-income women to receive free early detection tests for breast and cervical cancer. Unfortunately, the program’s current funding level only allows fewer than one in five eligible women to be tested. Greater funding of this program will permit more detection and help to save more lives, building upon the more than eight million screening exams that have already been completed.

More than 2.5 million Americans who are surviving breast cancer will celebrate a birthday this year thanks to the American Cancer Society and supporters like the NFL who are helping save lives. Fans can visit www.NFL.com/pink to learn more about reducing their risk of breast cancer and scheduling an early detection exam.